Rare Maps and Prints
- World & Celestial
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Mr. Philip D. Burden
P.O. Box 863,
Chalfont St. Giles, Bucks HP6 9HD,
UNITED KINGDOM
Tel: +44 (0) 1494 76 33 13
Email: enquiries@caburden.com
George Willdey (1676?-1737) was advertising maps for sale from 1709, early in his career. Willdey’s first advertisement announcing the Christopher Saxton county plates was placed in the ‘Daily Post’ for 3 February 1732 (illustrated in Hodson I p. 142). They were sold individually for 4d. each. In none of his adverts, up to his death in November 1737, does he mention the county maps be bound as an atlas with a titlepage. However, in 1721 when advertising his series of two-sheet maps, he stated that ‘This Set of Maps may be fitted up several ways and sizes, or bound in a Book, or sold single, to fit Gentlemens Conveniency …’ It can be assumed that he would be just as accommodating with the single sheet county maps and therefore a c.1732 date is reasonable for the atlas.
Willdey’s last advert was placed in the ‘Daily Post’, 12 November 1737, which carried in its news columns the announcement that ‘Yesterday Morning died of an Apopletick Fit, Mr. Willdey, who kept the noted great Toyshop at the Corner of Ludgate-street by St. Paul’s; said to have died very rich.’ Curiously although all the newspapers agreed he died on 11 November his will is signed 12 November! The business was continued by Thomas Willdey although it is not clear whether this is George’s brother, or son. Thomas died in 1748, and the business was closed as there were many creditors. Shirley (1983) Willdey 3; Worms & Bayntun-Williams (2011).
